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allora handmade blog: on giveaways (parte uno)

Wednesday, March 2, 2011

on giveaways (parte uno)

do you have a shop that might benefit from a giveaway? do you have questions about how to use giveaways to your best advantage? this discussion is mostly geared towards those who want to work with other blogs to promote their own products through giveaways. there's more to come! see part two tomorrow! 


moday night  i hopped on twitter to find a great chat going on amongst the crafty kids.
sidenote: if you are not on twitter, it may seem like a foreign language, but it is all kinds of awesome. promise.
the set up shop chat (#setupshop ) run by gina is a great place for those who run or are thinking of running a handmade business and would like to brainstorm with others in the same boat. monday was my first chance to get on the chat, and it was so fun!
i thought i would take a minute to share a few things with you inspired by the topic: giveaways!
don't we all love a good giveaway?


image here

if you are a shop owner wondering about how to do giveaways here are some FAQ's and a few things to consider:


when i started on this post it got a little on the long side, so i split it into two parts. check back tomorrow for more tips!
ON with the lessoonnn...


1) why should i do a giveaway?
i first launched my business with a little giveaway on my sister's blog. in that first year or so, whenever i felt like i wasn't sure where sales were going to come from, i did another giveaway. it is a great a way to get your product out there in front of a new audience or to remind customers to keep coming back for more.


2)where is the best place to do a giveaway? 
well, it depends on who you ask. I would recommend seeking out a variety of blogs in different niches to ensure you are reaching different types of customers. having said that, keep their audience in mind. make sure the audience is a good match for your product. seek out photographers if your product would make a good prop, fashion bloggers, mommy bloggers, crafty bloggers, etc. i don't do a lot of my own giveaways here since i know people who stop here are aware of my product, but would rather offer promotions or discounts to my readers. i really love ruthanne's genius idea to do giveaways for facebook fans and twitter followers. so much fun!


3)what should i giveaway?
here's my preference: i love to offer a particular product (like a mini-modern pearl, for example) and let the winner choose a color. the reason this has worked well for me is i know exactly the investment (of my time, money etc.) but the winner still feels like they have a choice in the matter. store credit is a popular option, but april made a good point on the chat the other day - some products are much more involved and have a smaller profit margin. so, if you giveaway store credit, you lose a little bit of control in that aspect.


tomorrow i will address the following:
how do i get more people to enter my giveaways?
how often should i do giveaways?
should i offer a discount with a giveaway?
and how can i track if sales come from giveaways?

anything else we should address? let me know!
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22 Comments:

At March 2, 2011 at 5:50 AM , Blogger Alli said...

Thanks for the advice. I'm doing a giveaway on my blog right now and have had hardly any responses...

 
At March 2, 2011 at 7:47 AM , Blogger love, kate said...

i love this! i really want to do giveaways but NEVER get a good response! :(

 
At March 2, 2011 at 8:08 AM , Blogger Jennifer said...

your stuff is awesome love it!

 
At March 2, 2011 at 8:30 AM , Blogger Danielle said...

Jessica, Thank you so much for the info. I follow #setupshop and it is great to have all sorts of veteran and newbie handmade shop owners to learn from. You are so talented and have great business sense. I'd love to learn more from you. I was excited when you popped in on the chat. BTW I'm @jenkied

 
At March 2, 2011 at 9:18 AM , Blogger Ms. Megan said...

Wonderful post!! Thanks for this!! xoxo

 
At March 2, 2011 at 11:17 AM , Blogger jacqui said...

great post! & so fun to have you in the #setupshop chat on monday! thanks for writing this!

 
At March 2, 2011 at 11:20 AM , Blogger Kristin said...

Thanks so much for posting this! I was in on that chat too, and am anxious to hear your tips for getting people to enter! I'm hosting a giveaway right now (not even for something from my artfire shop), and CAN'T get people to enter for the life of me - I have no idea why. Nobody likes the item? When you do something (at your cost) as a special treat/thank you for your readers and nobody responds, it's just kinda puzzling. Anyway, look forward to your advice tomorrow!

 
At March 2, 2011 at 11:21 AM , Blogger Sarah B. said...

This is great advice! I was so bummed to have missed out on Monday night's setupshop chat, so thanks a bunch for the recap :)

 
At March 2, 2011 at 12:20 PM , OpenID songskatesang said...

Great advice! Thank you!

 
At March 2, 2011 at 1:13 PM , Blogger Sandy a la Mode said...

i am soo sad i missed the chat!! but this is a great recap!! i like the idea of offering an item with the person's choice of color!!

 
At March 2, 2011 at 6:26 PM , Blogger Pam said...

So helpful! Thank you.

 
At March 2, 2011 at 6:36 PM , Blogger Piper said...

You da (wo)man. I needed someone to put this into numbered points. Merry Christmas to me! Thanks!

 
At March 2, 2011 at 7:17 PM , Blogger Julie {CalleLillyCafe} said...

Great post! Thank you for helping us little people out! xo

 
At March 2, 2011 at 8:32 PM , Blogger Eisley Rae Clothing said...

You're awesome! Thank you so much for the info. I told ya I'd be happy to read. Good info. I've got a blog going on right now on my personal blog ( www.McMahonX4.blogspot.com ) and hardly ANY entries. I've done a few through facebook for my clothing, but would love them to work better on my blog. I can't wait for post #2 from you!! Thanks for this one.

 
At March 2, 2011 at 8:58 PM , Blogger Jenna said...

That was a great chat. I was just a lurker but definitely took notes. Thanks for the great tips. What is your opinion about asking/offering to do a giveaway on someone's blog? Is there a good way to approach that? Especially when you are "small" and they are "big".

 
At March 2, 2011 at 9:32 PM , Blogger this blessed nest said...

hey you!

i saw the very end of that chat.
your post has me thinking...

thanks for highlighting some of the things covered. i'll be back tomorrow for part 2.

kellie

 
At March 3, 2011 at 7:03 AM , Blogger gina luv said...

yay! awesome post(s) and thanks for the shout out! It was great having you; join us anytime! :)gina

 
At March 3, 2011 at 7:52 AM , Blogger Em {Emerging Em} said...

I agree with Jenna - what are your thoughts on approaching people about doing a giveaway (either theirs on your blog or yours on their blog)? Being a really small shop, I'm a little shy of just up and asking someone to host a giveaway!

 
At March 3, 2011 at 8:03 AM , Blogger Mel @ Studio MCA Designs said...

Here is a question: As a small handmade business owner, I am daily asked to donate something to a blogger and a second item for the readers in exchange for the exposure on the person's blog. For obvious reasons, I cannot always say "yes" to this, but recently I decided to partner with a blogger in this way. Her contract stated that 1 item should be sent to her to "review for her blog post". When she picked her item, she asked me to send it to her friend as a gift from her. Now, I am confused as to how this qualifies as her review item. Should I follow through with this exchange? Is this common practice? Or should I politely back out of this deal?

 
At March 3, 2011 at 8:21 AM , Blogger jess said...

a few questions to answer here:
1. about asking (big) bloggers to host your giveaway: here's the thing. if you have an awesome product, they are not going to care how big or small your shop is. if they love it, and have time/room for a giveaway, they will want to do it. that being said, they may charge for giveaways, may only do them for sponsors, may not have room in the schedule, etc. so don't be heartbroken if they say no. just approach it as "i love your blog and think your readers would love my shop." no harm done there.
2. i often hesitate to do a review and a giveaway and usually choose either or. to answer mel's question, i don't know your relationship with the blogger, but if you had open conversation about what you had a agreed to, it is absolutely ok to hold her to her end of the deal. not in a rude or provocative way, but just to politely remind her that the purpose of the review was so that she could post about your product. hopefully she realizes the error of her ways! this is a business after all, right? do what is smart for your business in a polite and professional manner.

loving this discussion! keep the questions coming!

 
At March 3, 2011 at 10:59 AM , Blogger Hannah said...

This is fabulous, Jess. It makes me want to sell something homemade.

 
At March 3, 2011 at 2:52 PM , Blogger Melissa Stover said...

too bad i'm not crafty. i have nothing to give away but carmex lids.

 

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